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Two pillars.
One committed team.
We have structured our agency around two distinct specialisms so your marketing is handled by people who truly understand your route to market, not generalists trying to cover everything at once.
Business to Business (B2B)
Marketing for businesses that sell products, services, or solutions to other organisations. We understand longer sales cycles, multi-stakeholder decisions, and the need to build genuine credibility within your industry.
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Account based marketing and pipeline development
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LinkedIn and digital advertising for industry decision makers
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Thought leadership content and sector PR
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Trade exhibition and event marketing support
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Technical product and service marketing
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Tender and proposal support collateral
Business to Consumer (B2C)
Marketing for businesses that sell direct to end consumers. We combine data-driven targeting with creative storytelling to build brand awareness, drive footfall, and grow repeat purchase in competitive markets.
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Consumer brand strategy and identity
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Social media and paid social campaigns
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Google and display advertising for consumer reach
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Email marketing and customer retention programmes
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Video, photography, and visual content production
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Local and national media planning and buying
Construction
From housebuilders to civils contractors, we help construction businesses win more work, build credibility, and stand out in a crowded market.
Manufacturing
We translate complex manufacturing capabilities into compelling messages that resonate with procurement teams, engineers, and buyers across supply chains.
Wholesale & Retail Trade
Whether you supply the trade or sell direct, we connect your brand with the right buyers at the right moment through data-led, conversion-focused campaigns.
Industrial Machinery, Gas & Chemicals
Highly regulated, technically complex, and relationship driven. We understand compliance constraints and build marketing that earns trust in specialist industries.
Specialist Engineering, Infrastructure & Contractors
We position specialist engineering and infrastructure businesses as credible partners for major projects, using clear messaging and targeted outreach to the right stakeholders.
Hardware & Home Improvement
A sector built on trust and practicality. We help DIY, trade, and home improvement brands cut through the noise and reach customers who are ready to buy.
Insight Driven.
Results Focused.
Built for Your Sector.
We don't offer generic marketing playbooks. At Betula Marketing Hub, our strategies are grounded in a deep understanding of your industry dynamics, your customers' decision-making processes, and the competitive landscape you operate within.
From first brief to measurable outcome, we are a true strategic partner aligned to your commercial goals and accountable for delivering them.
